Let's start with WHY
So, why do I want to get to 10k followers?
I'm 100% against vanity metrics, but 10k followers feels sspecial.
It's usually the tipping point where you can really start to make a living out of your content.
These are the main reasons why I want to reach that number 👇
Make a full-time living as a creator.
- Short term → Build a reliable top of the funnel for my services, products and projects.
- Long term → Build a trusted & recognized personal brand that brings me all kinds of opportunities (business, networking, friends, investments...)
- Short term → Connect with creators in the same stage as I am to learn and grow together.
- Long term → Inspire, empower and help other creators with my own journey as an example.
Personal monopoly - Niche
A personal monopoly is a differentiator, whether it be a skill, an experience, or an understanding that only you (or few people) can do. — Steph Smith, on Doing Content Right
In the last weeks, I felt a bit lost in terms of my personal monopoly*.
I was not entirely comfortable with what I tweeted and some of my content suffered from it. I reworked and now I feel I'm getting somewhere.
This is the exercise I did to find out 👇
I have experience with
- Building digital content strategies
- Building social media followings
- Helping other creators monetize
- Social media marketing
- Content creation & distribution
- Analysis & insight extraction
- Content synthesis
- Stealing 😉
My personality (traits I want to sprinkle my content with)
- Friendly & approchable
Basically I took what I have experience with, some of the skills I want to hone and the parts of my personality that I want my content to distill and I mixed them. This is the result 👇
My Personal monopoly → I talk about how other creators (content creators, makers, entrepreneurs...) use social media content to grow their audience or business by analyzing them, extracting (or stealing ) the key insights and repurposing them into actionable and digestible content.
Why does finding out your personal monopoly matters? Basically, it gives you two things:
- A direction on what to talk, read, and investigate about
- And a unique positioning for yourself on Twitter
Now I feel way better. I know what my goal is every time I write a piece of content.
I have a direction, and that makes the journey ahead way easier.
In case you want to read more about the personal monopoly, check this thread by David Perrell.
About the content - The Content Pillars
Some people define the content pillars as the "subset of topics and themes" that create the foundation for your content strategy.
While that's true, I like to use the content pillars more as the lenses through which you will be getting the message to your audience (h/t Jack Butcher for the concept and lenses).
What each of these pillars gives you is a different way to approach the idea and how to bring it to life. It makes content creation easier.
Having that said, these are the pillars I will be using:
Actionable: ready-to-implement advice
Analytical: extracting insight.
Aspirational: success stories, growth
Anthropological: how people behave
An example on how it works: It's not the same looking to the topic of "How to grow on Twitter" from an actionable POV than from and aspirational POV.
In the first one, I would do something like "5 mistakes you are doing with your Twitter profile". With the later, I would do something like "How I grew from 0 to 1k followers in 3 months".
About the content - Content ideas/topics
So now that I have defined the lenses, what I will try to do is to spin some content ideas using the content pillars as the base.
These will be the topics I will be writing about on Twitter, in the form of tweets & threads.
Actionable Content ideas
- My journey → Sharing insights on what I learn from my Twitter journey on the road to 10k and how you can replicate it. Ex:"5 keys why I got 800 followers in one day", or "Making $3k on product sales only on Twitter".
- "Short, sweet and practical" (h/t Marketing Examples) tips on social media content → Giving practical advice on how to Twitter.
Analytical Content ideas
- The Steal Club → My bi-monthly newsletter where I breakdown how other creators use social media. I will be repurposing lots of the learnings to Twitter too.
- Content fails & how to make it better → We can learn a lot from failure. I'll be looking for Why X or Y content failed and how I would make it better.
Aspirational Content ideas
- Steal from the Marketing geniuses → Break down of marketing concepts, speeches, etc from top people in the industry and how to apply the learnings. Ex: Steve Jobs thread
- My wins and loses → If something cool happens or something goes wrong during my journey, I'll try to analyze it to learn from it.
Anthropological Content ideas
- Becoming a creator - Mental struggles→ Daily struggles of running a creator business on my own with little experience.
- Creator limits → Talking about the struggles related to any type of creative work like imposter syndrome, paralysis for analysis, fear of publishing...
As a general rule, I will be always looking to find what Nicolas Cole calls the "Golden intersection" → Answer questions/pain points with a personal story.
About the Content - Content Style
As a general rule, I'll keep my content as short as possible, value packed and visually appealing.
For the threads, there's a lot to work on, but the main points I want to improve is how to make top-tier 1st tweets.
For that, I will need to learn a lot of copywriting and iterate a lot. Following frameworks like Shaan Puri's content process can definitely help, but I will try to keep my personal style
Twitter threads are the name of the game in terms of growth.
Optimistically, I would want to shoot for 5 threads x week.
In reality, I would be OK if I can do 3/4.
Then, I will try to repurpose a lot of the thread content into single tweets. My aim is to do at least two top-tier tweets x day.
So, as per frequency:
- 5 threads x week
- 2/3 high quality tweets x day, 14 to 21 x week
- 3 threads x week
- 1/2 high quality tweets x day, 7 to 14 x week
Engagement & Networking
Where I failed the most this year was on the engagement side. I made some great connections but I could have definitely done lots more.
It's time consuming yeah, but it's much needed to make those meaningful connections that can really level up your account.
Making friends with creators who are on a similar stage than me will be a top priority in the next three months.
The plan 👇
- Step up networking → Send at least 1 meaningful DM per day
- Leave at least 5 meaningful replies on other's content per day
- Lift other's content up. If I see something worth sharing, I will RT or quote RT to support other creators.
- Plus spend at least 10 min x day engaging on each community I'm part of (Discord + Circle)
TL;DR. What you can steal from my strategy.
- Set your WHYS. These will help keep you on track when you are lost.
- Uncover your personal monopoly. What's that intersection of skills, knowledge and personality that makes you unique?
- Create a content strategy that makes it easy for you to create. For me that means setting lenses through where I look at my content and having 8-10 general topics that I can look at to get inspiration for my next piece of content. I can focus on writing instead of thinking.
- Make your content short, valuable and visually appealing. The winning combo.
- Write threads.
- Set a frequency and commit to it. Consistency is the name of the game.
- Focus on making friends and not getting followers. One thing will lead to the other, believe me.
And this is it, this is my plan to get to 10k followers in the next three months. I plan to journal the whole thing via Twitter and my personal site, so stay tuned!