Content is king, but format is queen.
Your content can be great, but if it's not easy to consume, it won't be seen.
How can you improve your tweeting style?
By stealing from the best.
Punch liners are clear statements about something written in one line.
Something that can ignite a conversation, thought, or action.
Jack butcher is a master at this. Around 80% of his tweets are like that.
Punch liners work too if they are controversial.
And for that, Sahil from Gumroad is your go-to guy.
Him being not your usual VC makes his one-liners very popular.
Who doesn't love a bunch of actionable steps compressed on one tweet?
Numbers give a clear guide to follow. "First do this, then this".
Tweets that mention a lot of people/brands are also popular.
Its a win-win, you spread the word about them and they like or RT your content.
Besides, it looks aesthetically pleasing.
The thread starter
The tweet that starts a thread needs to be like a newspaper headline.
If it includes numbers ($$$), better.
Perfect example by Ian from SeatGeek.
Bonus track: Rise of visual twitter
We can thank this trend to Jack Butcher and Visualize Value.
This kind of tweets consist of one sentence (normally a quote) and its visual interpretation.
Now take these examples, steal them, remix them, and create your own.
If you feel like digging deeper, I recommend you check out my first ebook The Twitter Thief. Guaranteed you will get some value out of it!
And last but not least, if you enjoyed this article, take a look at the original Twitter thread. Fun fact: it went viral!