In late 2019, there was a lot of talk about removing likes from social media.
The spotlight was on Instagram. There were accusations of how the "like and followers culture" affected people's mental health.
This is because social media has become our way to look for other people's attention.
We post to get that attention in the shape of likes and follows.
As a creator, being on social media is a necessary evil.
It's the easiest —and cheapest— way to get attention on you and your creations.
But it comes at a price.
When you post something, the quality of it seems to be defined by how many likes you get. Heck, your quality as a creator seems to be defined by how many followers you have.
In a recent conversation with Jim (my Twitter mentee), we came to the following conclusion: As creators, we are focusing on the wrong things.
Followers, likes...those are things we CAN'T control.
Those are things that depend on external elements like the algorithm or the audiences' mood.
The only thing you CAN control as a creator is HOW MUCH YOU SHOW UP. That's what you should be focusing on.
I dare you that, for the next 30 days, you make the switch.
Instead of how many likes or follows you are getting, celebrate posting for 30 days in a row (hey 30for30), design one logo every week... You name it.
Focus on the process, not the outcomes.
I'm still making that switch. Actually, I kinda wish this essay does bad. I wish it gets fewer likes than usual. Because no matter the result, I'll keep showing up.
This will be my way of proving to myself that I'm now on the path of focusing on the right things.